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Five core elements of a positioning statement that every brand should pay attention to are target customer, market category, customer pains, brand promise and brand identity.
A complete product positioning statement outlines four things: target audience, pain points, competition and alternatives in the market, and product (or feature) differentiators. At its core, a product positioning statement should help customers efficiently find and choose your product over the competition.
Here is Nikes positioning statement: For athletes in need of high-quality, fashionable athletic wear, Nike provides customers with top-performing sports apparel and shoes made of the highest quality materials.
A position statement is like a thesis or goal. It describes one side of an arguable viewpoint. To write a position statement, gather a list of reasons to support a particular viewpoint. Next, write a sentence or two that pulls all the information together and makes your stand clear to the audience.
What Are Statements? Definition and Examples StatementsNon-statements The trains are always late. Welcome to the University of Auckland! Tailgating is a top cause of car accidents. How can I stop tailgating?1 more row
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When developing your positioning statement, connect your strengths to your results and to the benefits youll deliver if hired. Heres an example: I am a business transformation catalyst who drives cutting-edge technological solutions in manufacturing and IT roles.

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