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Click ‘Get Form’ to open the 7 strata worksheet in the editor.
Begin by entering your Organization Name at the top of the form. This identifies your business and sets the context for your strategy.
In the 'Words You Own (Mindshare)' section, input key phrases that resonate with your brand identity. This helps clarify how you want customers to perceive your organization.
Fill out the 'Sandbox and Brand Promises' section by detailing who your core customers are and what products or services you offer. This establishes a clear target audience and value proposition.
Define your KPI’s in the designated field. These metrics will help you measure success against your brand promises.
Articulate your Brand Promise Guarantee, which serves as a catalytic mechanism for customer trust and loyalty.
Complete the remaining sections, including Differentiating Activities, X-Factor, Profit per X, and BHAG, ensuring each entry reflects strategic insights tailored to your business goals.

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What is 7 strata?

The 7 Strata of Strategy gives you an effective framework to create a winning strategy that differentiates you from - and gets you ahead - of the competition. Once you have the strategy in place, its just a matter of executing it.