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Fictitious name form - Business Observer

Fictitious name form - Business Observer 2026

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The document is a notice for individuals intending to register a fictitious business name in Florida, as required by Section 865.09 of the Florida Statutes. It outlines the necessary information to be provided, including the fictitious name, business address, and owner's details. The notice must be published once in the Business Observer at a cost of $25.00, with specific payment instructions and contact information included.

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What is the Business Observers readership?

Each month, more than 205,174 Gulf Coast business leaders turn to the Business Observer in print and online, as their indispensable source for whats important now to the Gulf Coast business community.

Who is the observer media group?

(OMG) is a media company that publishes local newspapers and magazines in the U.S. state of Florida. The company publishes seven newspapers, nine quarterly magazines and maintains four news websites.

Who owns the Business Observer?

Matt Walsh is the CEO and founder of Observer Media Group.

How to publish a fictitious business name in a newspaper in Florida?

To file a fictitious name registration: The name you register must be advertised at least once in a newspaper that is located within the county where your principal place of business is located (Chapter 50, Florida Statutes). However, proof of advertisement is not required.

Who owns the Sarasota Observer?

The Observer Media Group is owned by its founders and principals, Matt and Lisa Walsh, and their daughter, Emily Walsh. With Emily Walsh serving as president and publisher of the Sarasota and West Orange-based free weeklies and websites, she represents the fourth generation of the family in the newspaper business.

What is the Business Observers editorial stance?

In its editorial opinions, the Business Observer strongly supports and promotes laissez-faire capitalism and private property rights. In its news content, the Business Observer is written expressly for business owners and managers by a team of experienced journalists.

Fictitious name form - Business Observer 2026

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