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B2010b MBA Research Report R du Toitpdf - University of South Africa - uir unisa ac

B2010b MBA Research Report R du Toitpdf - University of South Africa - uir unisa ac 2025

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The document is a research report titled 'Strategic Marketing Options' by R. Du Toit, submitted for a Master's degree at the University of South Africa in May 2010. It analyzes the decline in coarser grades of vermiculite produced by Palabora Vermiculite (PV) and explores strategic marketing options to increase sales of finer grades. The report identifies key issues such as customer preferences for coarser grades, potential alternative uses for finer grades, and necessary marketing strategies. It emphasizes the importance of research and development (R&D) to innovate product applications and suggests adopting different pricing strategies to enhance market share amidst increasing competition.

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What type of university is Unisa?

Unisa is the largest open distance learning institution in Africa, the longest standing dedicated distance education university in the world. We enrol nearly one-third of South African students.

What is considered a research university?

The Carnegie Classification of Institutions of Higher Education in the United States designates institutions that spend on average at least $2.5 million on research and development annually as research universities and colleges, with further designations of research 2: high spending and doctorate production and

Is an Unisa degree recognised?

International accreditation of Unisas qualifications Unisa is inter alia listed in the International Handbook of Universities published by the United Nations Education, Scientific and Cultural Organization (UNESCO) and officially verified by the International Association of Universities.

Is Unisa a research university?

The three core business areas of Unisa are teaching, research and engaged scholarship. Our world-class research is spearheaded by the Research, Postgraduate Studies, Innovation and Commercialisation portfolio. Our engaged scholarship efforts are cohered by our Engaged Scholarship division.

Is Unisa a good university?

The University of Southern Queensland (UniSQ) has continued its strong performance in the latest QS World University Rankings by Subject 2025, with eight subjects recognised among the worlds best. The result marks a significant improvement, with three more subjects ranked than in 2024.