Cambridgeshire Travel Choice Project Final Report - staffs ac 2025

The Cambridgeshire Travel Choice Project Final Report, published in July 2004, outlines a pilot initiative aimed at promoting sustainable travel options among employees of Addenbrooke's NHS Trust and Cambridgeshire County Council. The project involved personalized travel advice for new recruits and existing employees with car park access, targeting a total of 713 participants. Key objectives included encouraging a shift from single-occupancy car use to more sustainable transport modes, assessing the impact on employee retention, and providing feedback for public transport operators. Results indicated varying degrees of success; while some modal shifts were observed among existing employees, new recruits showed less change in travel behavior. The report emphasizes the importance of tailored information and highlights challenges such as existing travel habits and the adequacy of public transport services.