Tows matrix template word download 2025

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How to use a TOWS strategy matrix: 5 steps Conduct a SWOT analysis. Start by identifying the companys strengths, weaknesses, opportunities, and threats. Build your matrix. Draw a three-by-three grid and label the SO, WO, ST, and WT quadrants. Analyze interactions. Formulate strategies. Implement and monitor.
TOWS matrix can be defined as a framework to create, compare, decide and access business strategies. It stands for Threats, Opportunities, Weaknesses and Strengths. It examines a business from an approach that references marketing and administration.
How to create a TOWS matrix Step 1: Complete Your SWOT analysis. Step 2: Create a TOWS matrix template. Step 3: Match Strengths with Opportunities (SO) Step 4: Match Strengths with Threats (ST) Step 5: Match Weaknesses with Opportunities (WO) Step 6: Match Weaknesses with Threats (WT)
Before you can complete a TOWS, you must have an updated SWOT.
The TOWS Matrix template is a variation of the SWOT analysis that helps you analyze your companys strengths, weaknesses, opportunities and threats so you can generate strategic options to move your business forward.

People also ask

TOWS and SWOT are acronyms for different arrangements of the words: Strengths, Weaknesses, Opportunities and Threats. But, while SWOT tends to focus on brainstorming all points that fall under these four headings, TOWS takes it to the next step.
Here are seven steps you can follow to create a SWOT chart using Microsoft Word: Open Word and create a new document. Open the Microsoft Word application on your computer. Insert a table. Design your chart. Label your quadrants with headings. Enter your SWOT text. Save your SWOT chart. Share your SWOT chart.
The TOWS Matrix is a simple 2x2 grid: SO Strategies: Use strengths to exploit opportunities. ST Strategies: Use strengths to counter threats. WO Strategies: Overcome weaknesses by exploiting opportunities. WT Strategies: Defensive strategies aimed at reducing weaknesses and avoiding threats.

tows matrix template word