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Bryan Bollinger - econ ucsb

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The document analyzes the effects of mandatory calorie posting in chain restaurants, specifically focusing on Starbucks. It finds that calorie posting led to a 6% reduction in average calories per transaction, primarily due to changes in food purchases rather than beverages. The study indicates that consumers became more aware of calorie content, which influenced their choices, particularly among those who typically made high-calorie purchases. Despite these changes, Starbucks' overall revenue remained stable, with some stores near competitors experiencing increased revenue. The findings suggest that while calorie posting may not drastically impact obesity rates, it could encourage healthier eating habits and prompt restaurants to offer more low-calorie options.

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