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Strategic Report for Harley Davidson - Pomona

Strategic Report for Harley Davidson - Pomona 2025

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The Strategic Report for Harley Davidson, authored by Mark Melief, Tycen Bundgaard, and Jordan Hathaway in April 2006, analyzes the company's financial stability and market position. Despite achieving record revenues for 19 consecutive years, Harley Davidson faces challenges due to a maturing motorcycle market and declining growth rates. The report highlights concerns about the company's lack of innovation and decreasing investment in advertising and R&D, which may hinder its ability to attract younger customers. It emphasizes the need for Harley Davidson to revitalize its brand image and product offerings to maintain market share against increasing competition from Japanese manufacturers.

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Is Harley-Davidson having financial problems?

Harley-Davidson Motor Company (HDMC): Revenue is expected to remain flat or decline by up to 5% year-over-year. Operating Income Margin: Projected to range between 7-8%. Harley-Davidson Financial Services: Operating income is expected to decline by 10-15% compared to 2024.

What is the outlook for Harley-Davidson 2025?

2025 Financial Outlook For the full year 2025, the Company expects: HDMC: revenue flat to down 5% and operating income margin of 7.0% to 8.0% HDFS: operating income down 10% to 15% LiveWire: electric motorcycle unit sales of 1,000 1,500 and an operating loss of $70 to $80 million.

Is Harley-Davidson in trouble in 2025?

Revenue in Harley-Davidson Motor Co., which represents motorcycle and parts and accessories sales, was $420 million, down 47% from a year earlier. Motorcycle shipments were down 53% from the year-ago quarter. For the full year 2024, Harley said it had a profit of $455 million, down 36% from 2023.

Are Harley-Davidsons struggling?

For the full year 2025, the Company expects: HDMC: revenue flat to down 5% and operating income margin of 7.0% to 8.0% HDFS: operating income down 10% to 15% LiveWire: electric motorcycle unit sales of 1,000 1,500 and an operating loss of $70 to $80 million.

Why are Harley sales falling?

Their business is slowing down due to demographics. Their core customers are aging out. They have also positioned themselves as an aspirational brand. Their achielles heel has been the history created by some of their owners/riders. The high cost of all of their bikes makes it hard to purchase new from the brand.

What is the Harley-Davidson strategy?

OUR STRATEGIC PLAN We are pursuing long-term profitable growth through focused efforts that extend and strengthen our brand, and drive value for all stakeholders. The Hardwire is designed to enhance the desirability of Harley-Davidson and fuel our unique lifestyle brand.

Is Harley in financial trouble?

Ten years ago, in the 2014, global Harley-Davidson registrations were 345.203, declined by the half in 2020 with 177.078 units shipped to final customers. After a one shot recovery in 2021, sales started to decline again to hit in 2023 the negative record of 169.931.

Strategic Report for Harley Davidson - Pomona 2025

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