Home
Forms Library
PERSUASION TACTICS IMPLEMENTED IN MULTICULTURAL

PERSUASION TACTICS IMPLEMENTED IN MULTICULTURAL 2025

PERSUASION TACTICS IMPLEMENTED IN MULTICULTURAL Preview on Page 1

Show details

4 out of 5

43 votes

The thesis by Emeline Alice Abadie explores the effectiveness of persuasion tactics in multicultural markets, specifically focusing on the impact of ethnically tailored advertisements. Utilizing the Elaboration Likelihood Model alongside Social Categorization and Social Identity theories, the study investigates how the ethnicity of both persuaders (actors) and participants influences product acceptance. An experiment involving 180 participants assessed their reactions to commercials featuring either Hispanic or European American actors. Although the results were non-significant, the research highlights important considerations for future studies on ethnic identity and persuasive communication in advertising.

Here's how it works

01. Edit your form online

Type text, add images, blackout confidential details, add comments, highlights and more.

02. Sign it in a few clicks

Draw your signature, type it, upload its image, or use your mobile device as a signature pad.

03. Share your form with others

Send it via email, link, or fax. You can also download it, export it or print it out.

The best way to edit PERSUASION TACTICS IMPLEMENTED IN MULTICULTURAL in PDF format online

Ease of Setup

DocHub User Ratings on G2

Ease of Use

DocHub User Ratings on G2

Working on documents with our feature-rich and intuitive PDF editor is straightforward. Follow the instructions below to fill out PERSUASION TACTICS IMPLEMENTED IN MULTICULTURAL online quickly and easily:

Log in to your account. Sign up with your email and password or create a free account to test the product before upgrading the subscription.
Import a form. Drag and drop the file from your device or import it from other services, like Google Drive, OneDrive, Dropbox, or an external link.
Edit PERSUASION TACTICS IMPLEMENTED IN MULTICULTURAL. Quickly add and underline text, insert images, checkmarks, and icons, drop new fillable fields, and rearrange or remove pages from your paperwork.
Get the PERSUASION TACTICS IMPLEMENTED IN MULTICULTURAL accomplished. Download your modified document, export it to the cloud, print it from the editor, or share it with other participants via a Shareable link or as an email attachment.

Take advantage of DocHub, the most straightforward editor to promptly handle your documentation online!

Try more PDF tools