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A weekly genre - Georgetown University 2025

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The document is a Master's thesis by Joshua M. Scacco that analyzes the rhetorical content and persuasive effects of the Saturday presidential address during the Obama administration. It explores how President Obama transitioned this traditional radio format to an audiovisual format on platforms like YouTube, examining its impact on presidential communication and public perception. The research employs a multi-methodological approach, including quantitative analysis and surveys, to assess changes in audience attitudes towards trust, image perceptions, and leadership traits associated with the president. The findings suggest significant shifts in trust levels but indicate challenges in maintaining perceived responsiveness among citizens due to the frequency of presidential communications.

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