Sodhi's attitude scale 2025

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Four types of scales are generally used for Marketing Research. Nominal Scale. This is a very simple scale. ... Ordinal Scale. Ordinal scales are the simplest attitude measuring scale used in Marketing Research. ... Interval Scale. ... Ratio Scale.
\uf09e An attitude scale is a special type of questionnaire designed to produce scores indicating the intensity and direction (for or against) of a person's feelings about an object or event. 11. \uf09e An attitude scale, is a tool prepared for the purpose of measuring people's attitude to an issue is called attitude scale.
The Thurstone scale was the first formal method of measuring attitude both in psychology and sociology. Its origins go back to the early 20th century, where psychologist Louis Leon Thurstone began measuring religious attitudes by asking respondents to agree or disagree with a series of related statements.
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Attitude scales provide a quantitative measurement of attitudes, opinions or values by summarising numerical scores given by researchers to people's responses to sets of statements exploring dimensions of an underlying theme.
\uf09e An attitude scale is a special type of questionnaire designed to produce scores indicating the intensity and direction (for or against) of a person's feelings about an object or event. 11. \uf09e An attitude scale, is a tool prepared for the purpose of measuring people's attitude to an issue is called attitude scale.
Four types of scales are generally used for Marketing Research. Nominal Scale. This is a very simple scale. ... Ordinal Scale. Ordinal scales are the simplest attitude measuring scale used in Marketing Research. ... Interval Scale. ... Ratio Scale.
For example, when asked to report how highly they think of a politician along a scale from 'not so highly' to 'very highly,' respondents need to determine if 'not so highly' pertains to the absence of positive thoughts or to the presence of negative thoughts.
Attitude scales are employed to identify the extent to which positive and desirable attitudes have been developed, in individuals.

sodhi's attitude scale questionnaire pdf