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A marketing program or strategy is a comprehensive plan outlining a businesss approach to reaching and engaging its target audience. It involves a set of activities designed to achieve specific marketing goals, including: Market research. Product development.
What is the affirmative action fair housing marketing plan?
An AFHMP is a marketing and outreach plan that housing providers use to strategize how they will target outreach to minority groups in their local community that are least likely to apply for housing opportunities.
How often do you update the affirmative fair housing marketing plan?
An updated AFHMP should only be submitted to FHEO for review and approval if at least five years have elapsed since the last review, or the local jurisdictions Consolidated Plan is updated, or when there are significant changes in the demographics of the housing market area and the respondent has conducted an analysis
What is an example of affirmative marketing?
For example, if the neighborhood is 10 percent Hispanic/Latino and the region is 30 percent Hispanic/Latino, affirmative marketing could include ads with Hispanic/Latino models, a booth at Cinco de Mayo festivals, and direct outreach to Hispanic/Latino Churches.
Who is required to have an affirmative fair housing marketing plan?
Purpose of Form: All applicants for participation in FHA subsidized and unsubsidized multifamily housing programs with five or more units (see 24 CFR 200.615) must complete this Affirmative Fair Housing Marketing Plan (AFHMP) form as specified in 24 CFR 200.625, and in ance with the requirements in 24 CFR 200.620
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What are the guidelines for affirmative fair housing marketing?
All advertisements/marketing must include the Fair Housing Logo Equal Housing Opportunity AND the picture of the house. All advertisements should contain a statement that units are available for persons with disabilities even if the project does not have a handicap unit(s) or if the handicap unit(s) is occupied.
What is an affirmative marketing program?
Affirmative marketing consists of actions to provide information and otherwise attract eligible persons to available housing without regard to race, color, national origin, sex, religion, familial status (persons with children under 18 years of age, including pregnant women), or disability.
Related links
Affirmative Fair Housing Marketing Plan (AFHMP)
Mar 15, 1999 OMB Approval No. 2529-0013. (exp. 8/31/2013). 1a. Project Name Address (including City, County, State Zip Code). Golden Manor. 6545 Watson
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