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The Office of Prescription Drug Promotion (OPDP) has an active research program designed to investigate applied and theoretical issues of relevance to direct-to-consumer (DTC) and healthcare provider-directed promotional prescription drug materials.
While review timeframes for certain submissions may require more than 45 days in the immediate future, the FDA is working hard to review the majority of submissions within 45 days and to achieve overall completion percentages that are similar to those observed in the past.
The Federal Food, Drug, and Cosmetic Act authorizes FDA to require that prescription drug labeling provides healthcare professionals and patients with adequate information to permit safe and effective use of drug products.
At present, all pharmaceutical advertisements aired or distributed by companies must be submitted to FDA's Office of Prescription Drug Promotion (OPDP)\u2014formerly known as the Division of Drug Marketing, Advertising and Communications (DDMAC).
The OPDP is responsible for promotional labeling and advertising, which are both used to help sell prescription drugs. Prescription drug advertising includes ads placed in magazines, journals, periodicals, and newspapers as well as those broadcast on television, radio, and by way of telephone communication systems.
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People also ask

Prescription discount cards can be a legitimate way to save on prescriptions. These cards are typically offered by companies who negotiate with participating pharmacies and pharmaceutical manufacturers to provide discounts on prescription drugs for people who self-pay (100% out-of-pocket) for medications.
As part of the FDA, the Office of Prescription Drug Promotion (OPDP) is charged with protecting the public health by regulating prescription drug promotion. The OPDP resides within the Center for Drug Evaluation and Research, which reviews and approves prescription drugs.
While review timeframes for certain submissions may require more than 45 days in the immediate future, the FDA is working hard to review the majority of submissions within 45 days and to achieve overall completion percentages that are similar to those observed in the past.
A drug discount card, or a prescription discount card, is a savings option that allows you to receive a discount off the retail price of a prescription medication. Drug discount cards can help you save on your medications, much like a coupon.
Here's how it usually works: patients show the physical or digital card to their pharmacist. The pharmacy processes the prescription using the discount card information rather than the patient's insurance information. The patient then pays a reduced cash price instead of paying their usual copay.

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