State of Illinois Trademark or Servicemark 2025

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Each letter represents the type of legal rights the mark is protected by. A mark followed by a TM () indicates a common law trademark, while R () represents the more formal registered trademark. Registering a trademark (R) offers stronger legal protections than using an unregistered trademark (TM).
The symbol lets consumers and competitors know youre claiming the trademark as yours. You can use TM for goods or SM for services even if you havent filed an application to register your trademark. Once you register your trademark with us, use an with the trademark.
A trade name is the name a business chooses to do business under. It is commonly known as the doing business as (DBA) name and can differ from the companys business name. If you produce goods, you would be applying for a trademark. If you produce or provide a service, you would be applying for a service mark.
Trademark/Servicemark Publications/Forms Form NumberForm NameFee TM/SM 15 Trademark or Servicemark Application $10 TM/SM 30 Trademark or Servicemark Renewal Application $5 TM/SM 35a Trademark or Servicemark Assignment Application $5 TM/SM 35b Trademark or Servicemark Application for Change of Name and/or Address of Registrant $51 more row
Trademarked/registered names A trademark symbol () is used to indicate a name that has not been registered with the US government, whereas a registered trademark symbol () is used for a name that has been officially registered.
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R gives you much greater legal protections compared to an unregistered trademark (TM). If you register your brand name or logo (otherwise known as a mark), you get a legal presumption of ownership over it.
Hiring California Trademark Attorneys Whether you register a trademark or a service mark is dependent on the nature of your business. If you produce a product, youre more likely to register a trademark, while if you provide a service, youre more likely to need a service mark registration.
You do not have to have registered a trademark to use it and many companies will opt to use the TM symbol for new goods or services in advance of and during the application process. The R symbol indicates that this word, phrase, or logo is a registered trademark for the product or service.

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