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The Midwest Academy Strategy Chart is a framework that aids organizations in planning and executing advocacy strategies effectively. By providing a structured approach, it helps groups focus on identifying decision-makers, understanding available resources, and setting both short-term and long-term goals. The strategy chart is a valuable tool for advocacy, allowing organizations to organize their efforts around building capacity, engaging constituents, and employing various tactics to influence decision-makers.
Using the Midwest Academy Strategy Chart involves several steps to ensure an effective advocacy campaign. Begin by clearly identifying the issue you seek to address. From there, pinpoint the decision-makers whose actions can change the situation. Next, outline the resources available to your organization, such as financial resources, manpower, or partnerships. Develop clear short-term goals that are achievable and will lead towards your long-term objectives. Finally, strategize the tactics you will use—such as petitions or rallies—to engage your audience and influence decision-makers.
Organizations and groups in the United States that are involved in social justice, advocacy, or community organizing often use the Midwest Academy Strategy Chart. This includes non-profits, grassroots organizations, labor unions, and activist groups. The chart provides a blueprint for these entities to systematically plan campaigns, ensuring all necessary elements are considered and organized effectively.


An example of using the Midwest Academy Strategy Chart is an environmental group campaigning against a local factory's pollution. The group identifies the city council members as decision-makers. They list resources, such as local volunteers and potential media partnerships, and set goals like gathering 1,000 signatures on a petition. The chosen tactics might include organizing a community rally and hosting a town hall meeting to raise awareness.
The Midwest Academy Strategy Chart itself does not entail any legal ramifications, but organizations using it should ensure their advocacy activities comply with relevant laws and regulations. This may include adhering to rules about public demonstrations, petitions, and any necessary permits for gatherings. Consulting with legal experts can help organizations avoid unintentional violations while executing advocacy campaigns.
Advocacy tactics and regulations can vary by state, affecting how the Midwest Academy Strategy Chart is implemented. For example, some states have stricter rules about fundraising activities or public demonstrations than others. Organizations should familiarize themselves with local laws and regulations to effectively plan and conduct advocacy activities while staying compliant with state-specific requirements.
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MIDWEST ACADEMY STRATEGY CHART Use this chart to choose your issues, then fill in this guide to developing your strategy.
Tactics are activities that directly engage a DM. Tasks are activities that support achieving a tactic. These are how you will show power to the DM so.
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