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What is TCF consent?

The IAB Transparency Consent Framework (TCF) is an open-standard technical framework that enables websites, advertisers, and ad agencies to obtain, record, and update consumer consent for web pages.

What is a TCF list?

In the Transparency and Consent Framework, the IAB maintains the Global Vendor List, which includes approved vendors that have agreed to work within the TCF. Publishers must select vendors from this list when operating under the TCF.

What is TCF compliance?

Discover how Secure Privacys CMP simplifies compliance, ensuring user trust and minimizing risks. The Transparency and Consent Framework (TCF) is a self-regulatory framework for the programmatic advertising industry that was developed by the Interactive Advertising Bureau (IAB) Europe.

What is a TCF vendor?

Vendors offer a range of products and services such as ad-serving technology, data management platforms, ad verification tools, and audience measurement solutions. IAB approves vendors that are compliant with the Transparency and Consent Framework (TCF) and they are enlisted in the Global Vendor List (GVL).

What is TCF consent?

The IAB Transparency Consent Framework (TCF) is an open-standard technical framework that enables websites, advertisers, and ad agencies to obtain, record, and update consumer consent for web pages.

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