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A trademark license agreement allows the licensee to use (but not own) the licensors trademark in connection with agreed-on products or services. Licensing can help a company expand into new markets effectively and easily while lending the licensee an established name and reputation.
What is a licensing agreement? A licensing agreement allows one party to utilise another partys intellectual property. This can include the use of characters, likenesses, trademarks or confidential business practices.
A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
In the United States, there is no requirement that a license agreement be recorded with the USPTO. However, other countries may require a licensor to record the license for it to be effective against third parties.
Licence agreements are made subject to normal rules of contract interpretation. If the agreement includes a choice of law clause, Canadian courts will generally give effect to it, unless the choice lacks bona fides or is contrary to public policy, etc.

People also ask

Before filing a trademark/service mark application, you should consider: Whether the mark you want to register is registrable, and. How difficult it will be to protect your mark based on the strength of the mark selected.
Who can Assign a Trademark? Section 37 of the Trade Marks Act, 1999 states that the person registered as proprietor of trademark in the register of trademarks has the power to assign a trademark and receive consideration for such assignment. Thus, a trademark proprietor can assign a trademark to another person.
Assignments and other trademark transfers There are very few formalities required for effective trademark assignments in Canada. An assignment must be in writing and signed by the assignor. They do not need to be docHubd. They do not need to be witnessed, although that is good practice.
Yes. Several international agreements make it possible to file a single application to register a mark in more than one jurisdiction. For example, a registration with the Benelux Office for Intellectual Property offers trademark protection in the Benelux territory (Belgium, Luxembourg, and the Netherlands).
A licensed mark is a trademark that a franchisee, or other licensee, has obtained the right to display for a certain period of time. The licensee doesnt own the trademark, but the trademark owner has granted him the right to display the trademark for a limited time, and subject to certain conditions.

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