Buyers guide pdf 2025

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Steps to Writing Buyers Guides Identify your audience. Evaluate your sales. Research the competition. Choose a type of buyers guide. Product functionality. Accurate product descriptions. Prices. Product specifications.
The FTCs (Federal Trade Commission) Used Car Rule requires California Dealers to post a Buyers Guide in every used car they offer for sale. You must post a Buyers Guide before you display a vehicle for sale or let a customer inspect it for the purpose of buying it, even if the car is not fully prepared for delivery.
A buyers guide is a piece of content designed to help customers make a buying decision by providing all the information they need in one place. That information might include: Price. How much should shoppers expect to spend on a product like this? Is it a one-off cost, or is there some kind of recurring element?
It includes information on the features, benefits, and details of a particular product or service. The purpose of a buyers guide is to give consumers all the knowledge they need to make an informed decision before purchasing.
This consumer guide for persons contemplating purchasing or applying for an insurance policy includes important policy information needed to compare insurance policies from different insurance companies.
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A Buyers Guide tells you important information about the car, like: its major mechanical and electrical systems, including some problems to look out for. whether the car is being sold as is or with a warranty.

buyers guide form pdf