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What is the difference between EDDM and direct mail?

Difference Between EDDM (Every Door Direct Mail) and Direct Mail \u2013 The primary difference between EDDM and Classic Direct Mail is the audience that receives it. EDDM is more location based targeting, in that you choose particular USPS routes that mail carriers take, and hit every door via direct mail.

What is the difference between EDDM and direct mail?

Difference Between EDDM (Every Door Direct Mail) and Direct Mail \u2013 The primary difference between EDDM and Classic Direct Mail is the audience that receives it. EDDM is more location based targeting, in that you choose particular USPS routes that mail carriers take, and hit every door via direct mail.

How much does EDDM cost USPS?

EDDM costs about 18¢ per piece. That's a fraction of the cost of standard or First-Class® postage, which costs around 44¢ per piece. It's easy to reach out to local communities. For smaller businesses, EDDM allows you to promote your products and services to nearby neighborhoods that may benefit from it.

How does USPS EDDM work?

Every Door Direct Mail \u2013 Retail\u2122 service lets you reach every home, every address, every time. You simply pick the neighborhood you want to target, and a Postal Service\u2122 carrier delivers your printed piece to every address while delivering the day's mail. You don't need to know the names or street addresses.

Does EDDM include postage?

Thank you for your interest in our mailing services. For EDDM or Every Door Direct Mailing, this doesn't include postage as what we use for this service is a retail indicia while Direct Mailing does require postage and has an additional cost. Please don't hesitate to give us a call or chat for real time assistance.

eddm indicia png

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What is the cost of EDDM?

EDDM costs about 18¢ per piece. That's a fraction of the cost of standard or First-Class® postage, which costs around 44¢ per piece. It's easy to reach out to local communities. For smaller businesses, EDDM allows you to promote your products and services to nearby neighborhoods that may benefit from it.

How long does it take USPS to deliver EDDM?

How Long Does USPS EDDM® Take to Deliver? 1 to 2 business days. When you're using the Retail USPS EDDM® option (where you drop your postcards off at the local post office that services the carrier routes it's going to) your mail piece will usually hit homes within one to two business days.

What is the minimum for EDDM?

EDDM-Retail - USPS Marketing Mail Flats. Maximum weight: 3.3 ounces. Minimum size: All pieces must be at least 5 inches long, 3-1/2 inches high and 0.007 inch thick. EDDM Retail flats also must have at least one dimension greater than 10-½ inches long, 6-1/8 inches high, or ¼ inch thick.

What is required on an EDDM postcard?

To incorporate EDDM into your marketing campaign, you must ensure your mailing pieces meet USPS requirements: Each piece must be longer than 10.5\u201d OR taller than 6.125\u201d OR thicker than ¼\u201d Each piece must be smaller than 12\u201d x 15\u201d Each piece must weigh less than 3.3 ounces.

Is there a minimum for EDDM?

The absolute minimum for retail EDDM® (small orders that can be dropped off at your local post office) is 200 pieces per day per zip code.

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