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- Click ‘Get Form’ to open the dc dcafhmp fair document in the editor.
- Begin by filling in Section 1a with the applicant’s name, address, and phone number. Ensure all details are accurate for effective communication.
- In Section 1b, provide the project’s name and location, including any relevant designations like Census tract or ANC.
- Complete Sections 1c through 1j by entering the project/application number, total units, rental/sales range, and managing agent details.
- For Section 2, check the appropriate boxes to indicate whether this is a new or updated marketing plan.
- In Section 3, identify which groups are least likely to apply for housing and check all applicable demographics.
- Proceed to Section 4a and select the types of commercial media you will use for advertising. Provide additional details as required.
- Continue filling out Sections 4b through 9 by providing information on community contacts, future marketing activities, and signing off on your intent to begin marketing.
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What is an example of affirmative marketing?
For example, if the neighborhood is 10 percent Hispanic/Latino and the region is 30 percent Hispanic/Latino, affirmative marketing could include ads with Hispanic/Latino models, a booth at Cinco de Mayo festivals, and direct outdocHub to Hispanic/Latino Churches.
What is affirmative marketing?
The concept of affirmative marketing is to conduct both broad and targeted outdocHub to contact those least likely to apply for available housing units. Housing developers and managers are responsible for creating and implementing such plans.
How often do you update the affirmative fair housing marketing plan?
AFHM Plans must be reviewed at least every five years or when there are docHub changes in the demographics of the project or the local housing market area.
What is an affirmative fair housing marketing plan?
The AFHMP form must be updated: 1) every fifth year after the date of initial completion if owner review determines a new plan must be submitted; 2) when there is a management company change; 3) when the local Participating Jurisdictions (PJ) Consolidated Plan is updated if owner review determines a new plan must be
What is the affirmative fair housing marketing plan?
The AFHMP helps owners/agents (respondents) effectively market the availability of housing opportunities to individuals of both minority and non-minority groups that are least likely to apply for occupancy.
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