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Marketing Strategy Planning Template - David Meerman Scott 2026
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- Click ‘Get Form’ to open the Marketing Strategy Planning Template in the editor.
- Begin by entering your company name and product/service at the top of the form. This sets the context for your marketing strategy.
- In the 'Things to do today', 'next week', and 'next month' sections, list actionable tasks that align with your marketing goals. Use bullet points for clarity.
- Define your buyer persona by filling out the 'WHO' section. Describe who your ideal customer is and outline their problems and motivations for purchasing from you.
- In the 'WHY' section, articulate what makes your offering remarkable and include any credibility indicators such as testimonials or guarantees.
- Identify where your audience can be found in the 'WHERE' section, detailing platforms like Google, blogs, or social media channels.
- Describe your company's personality in the 'HOW' section, including tone of voice and keyword phrases relevant to your audience's search behavior.
- Finally, plan your marketing tactics in the 'WHEN' section by outlining strategies such as blogs, email newsletters, or webinars.
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Related links
by C Mauldin 2011 Cited by 1 Quoted from or closely adapted from David Meerman Scotts The New Rules of Marketing and. PR. Review: Old Rules vs. New Rules. OLD.Read more
Marketing Strategy Planning Template This link opens in a new window. From David Meerman Scott, author of The New Rules of Marketing and PR.