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oday's tutorial by Derek Johnson from tatango.com discusses the importance of shortcodes and keywords in text message marketing. Shortcodes are five to six-digit phone numbers used by brands to communicate with their customers. There are two types of shortcodes: vanity shortcodes, which brands specifically choose for their appeal and ease of remembrance, and non-vanity shortcodes. Vanity shortcodes such as 313-10 and 256-66 are examples of easily memorable numbers, while non-vanity shortcodes like 237-687 are less symmetrical and harder to remember. Selecting the right shortcode is crucial for effective branding and marketing communication strategies.
