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this video is all about logo design and the process that graphic designers just like myself go through from start to finish to create unique distinct and tasteful brand identities we will go through each step of the design process together so you can see my exact workflow heres a quick overview of the different stages of the design process we will start with strategy then move on to the design inspiration and creating a mood board after this we will jump into the design which involves creating the logo suite identifying the brand colors and more and finally seeing the brand in action so before we jump into the design process im going to give you the scenario in 15 seconds or less a newly formed business out of london called flipped has inquired with my services asking me to design their brand identity their goal is to provide a healthy and lower calorie pancake mix that is quick and easy to make whilst also satisfying your sweet tooth perfect for anyone with an active and healthy li