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In recent years, major companies like Burger King, Rolling Stone, VW, Kia, Nissan, Durex, Intel, Toyota, and others have simplified their logos and designs. This trend, known as deep branding, involves shrinking entire identities to fit into tiny digital spaces due to mobile-first design. The pressure of pixel limitations has led to a return to 2D aesthetics, contrasting with the design inflation of the past. The allure of visual excess, seen in overfiltered Instagram photos, has prompted this shift towards cleaner, more minimalist branding.