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In recent years, major companies like Burger King, Rolling Stone, VW, Kia, Fizer, Nissan, Durex, Intel, Toyota, and others have adopted simpler, cleaner logo designs. This shift towards shallow branding is driven by the mobile-first design trend, requiring logos to be condensed into tiny digital spaces. The pressure to simplify logos and return to 2D designs reflects a desire to avoid design inflation. The allure of visual excess, seen in social media filters, has led to a widespread move towards cleaner, more minimalist brand identities.
