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Stephen Houraghan of BrandMasterAcademy.com introduces 14 ways to boost brand recognition, awareness, and memorability. These strategies aim to help your audience easily recognize and remember your brand, ultimately influencing their purchasing decisions. Brand recognition is achieved through sensory cues like a jingle, tagline, smell, or image that triggers familiarity with the brand. Examples like Disney's theme song and "Just Do It" showcase the power of brand recognition in marketing. Moreover, the use of visual cues like the purple door in the show "Friends" is highlighted as a clever technique to quickly identify a brand and make it iconic.
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