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uh good morning good afternoon good evening from wherever you are around the world uh my name is anthony katzer im the ceo of iab tech lab and im very excited to uh hold this uh session on the reveal of our transparency center this is the first um iteration of the transparency center we intend to invest heavily in this uh in the future um so this is a first review of the initial iteration of of the transparency center release um i joined iab tech lab on august 2nd of this year so im im entering uh week week three and really could not be more excited to share this release with you and all the hard work that the team at tech lab has done um and all the input weve received from the industry to launch this initial release um quick background on the iab for folks of you that are not um not aware of the work that weve done in the past is our mission has been to engage with our constituents in the media publishing ad technology advertiser agency a community to develop technology and st