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Im Jerry Baker Im the deputy editor-in-chief of The Wall Street Journal based in New York and its my pleasure to be here this morning with someone you all know very well professor Michael Porter at Harvard Business School who is one of most eminent academics in the area of Business Economics so Michael thank you again just tell us first of all if you would the hope that theres been such a lot of discussion about corporate social responsibility over over the last decade or more now but tell us you youve youve got an improvement on the idea of corporate social responsibility can you just tell us a little bit about the idea that you have been pondering and and and how you came to develop the the the the insights that you develops the result well well lets start with a basic idea Jerry the basic idea of which we call creating shared value is about actually applying the capitalist model to addressing issues in society issues like hunger issues like environment issues like water issue
