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hi everyone my name is tim vandereck im the ceo and co-founder of vayant um and today were here to talk about identity resolution in a programmatic world um really to start this i just want to talk about why are we here today where where we find ourselves so far in 2020 we know in safari cookies dont work theyve deleted that a few years ago and in chrome theyve announced that cookie deletion will happen at some point in 2022 we also know that apples made big announcements and limiting idfa and email tracking going forward in the name of consumer privacy so for programmatic advertising where does this leave ourselves and this is where today i want to start by defining what identity resolution is identity resolution is really critical process in the programmatic ad world moving forward this is the process of resolving data back to an individual or a household by matching personal identifiers like your email address your name your physical address a phone number these are descripti
