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The text is discussing the importance of creating a PPC proposal that impresses clients and helps win more jobs. It mentions the speaker, Vasim from Global, who is providing guidance on designing digital urgency. The video will cover various aspects, including what a PPC proposal is, why to use a template, how to create one for clients, what to include in a winning proposal, and the role of a PPC agency. The speaker encourages digital agency owners to subscribe to their YouTube channel and asks viewers to share one thing they will implement from the video. The text emphasizes the significance of a PPC proposal in establishing a relationship with clients and showcasing how the client's brand message will be delivered to the right customer at the right time.