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In this tutorial from Consulting Business School, the focus is on crafting effective client proposals and presentations, a topic emphasized by participant demand. The speaker highlights the significance of writing high-quality, winning proposals as a crucial element of a successful consulting business. Depending on the consultant's experience and client relationships, some may find themselves in non-competitive scenarios, where clients directly request assistance. However, for larger projects, competition is unavoidable, as companies typically solicit multiple proposals through a tender process. Overall, mastering proposal writing is essential for both new and experienced consultants to secure work.