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elcome to Module 8 of the Aspen School of Copywriting with Scott Martin. Bullets are essential in copywriting as they highlight key facts, features, and benefits of a product. They break up the text and should align with what you are selling. Writing clear and concise bullets is crucial as they play a major role in convincing the reader to make a purchase. Research is key in creating effective bullets, as they should reflect the information gathered. Bullets are a vital component in copywriting, influencing the reader's buying decision.
