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hello and welcome to the Aspen school of copywriting this is module eight a introduction to bullets and fascinations Im Scott Martin direct response copywriter and founder of the Aspen school of copywriting so bullets are youve seen them in copier with and well take a look at some of them in a minute bullets are key facts features benefits they break up the copy depending on what youre selling they should peace there are techniques for writing bullets and in this series of modules I am going to show you how to write these bullets bullets are really really especially important in copy because you are really telling the reader what he or she is going to get and the bullets should be just as clear as they can possibly be and its where the research comes in weve talked about research in other modules and its where you take what you discover in the research and and just lay it out and I find that I very often face my ultimate buying decision on whats in the bullets because thats w