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- We all know that growing our email list is an important part of growing our online business. That means that we have to have opt-ins that entice people to give us their email address. In this video, Im gonna show you the exact way to brainstorm your idea and validate it with your audience. and what to put on the page to make sure that it converts. Make sure you stick around to the end, because Im going to share the conversion rates that you should be looking for, and what to tweak if youre not getting the conversion rates that you want. (gentle jingle) How do you make sure that you create an opt-in that converts? Heres three ways to make sure you get it right. Number one, create something that will make their life easier. Think scripts or a behind the scenes view of how you do something, or templates. When were creating an opt-in, people want something that wont take long to implement. Number two, make sure youre using a framework. A lot of times, we think we just wanna give