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hi everyone thanks for joining me today Im going to be talking about a series of experiments that I ran that made a huge impact on our trial conversion rate and on our bottom line were here at product lead summit and these changes grew out of product led experimentation thinking but I want us to start by redefining the scope of this product thinking thats because I think a lot of us get stuck in a bit of a trap which is that were all a little addicted to making new features and changes to our product but today I want us to think a little bit outside that box because each of the impactful experiments Im going to tell you about today didnt actually result in changes to our product instead we amplified our products impact by testing and iterating on pricing and packaging and the proposition to our customers now before we go any further let me give you some context hi Im Jan Abasto and Im a product person at heart but also an entrepreneur with a passion for building great b2b SAS