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[Music] stephen key here and today im going to talk about why are you going after the biggest companies to try to license your ideas to because big is not better i said it now i know what youre thinking i want to go after the biggest company thats got the greatest brand recognition they have the greatest distribution thats the company i want to go out to and license my idea because theyre in every store around the world all right i know that that seems like the smart thing to do and ive chased the big guys too but typically big companies dont license very much theyre theyre risk-averse ive talked about that and they have a large product line and youre just going to get buried and theyre not going to care as much and theyre going to take years to get back to you and its just a pain in your rear end its a pain in mind too what you want to do is find those mid-size companies you want to find those companies that are really looking for that next big hit so they become a big