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[Music] you all right welcome to this weeks edition of our tag management tips in this edition were gonna be covering tags what exactly they are and then how exactly they work so you hear a lot about tags pixels different platforms that might be loading on your website in many cases yes we know that its Google Analytics theres tags for that or docHub analytics theres tags for that or I have a Facebook pixel that I need on my website but we dont really have a great understanding of what does that mean what are people talking about when hey you need to implement this so I want to get into first what they are so what a tag or even a pixel is often referred to as our little snippets of JavaScript theyre going to be sitting in the code to your website so what you see on a website is this what many people will consider or call like the application layer so it has you know our products on an e-commerce site it has the content it has our recommendations for other products that we should