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welcome to category management knowledge groups course preview on store clustering through store level and geo demographic data and tools the many changes in our competitive landscape have driven a need to adapt the category management approach to become even more collaborative flexible forward-looking and shopper centric a first step is for retailers to group their stores beyond store size and volume and expand to consider shared demographics and customer purchasing patterns from here the opportunity is to create clusters specific assortments shelving promotions and pricing strategies that meet the different shopper needs retailers and vendors who try to move to shopper focused solutions will be limited in their approach until they cluster their stores to reflect their shoppers and their needs this video will give you a snippet from our certified online course on store clustering through store level and geo demographic data and tools enjoy the course here are the learning objectives