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- [Asaf] Thanks for coming to our presentation, its about stack architecture and how to build a customer marketing stack. Im Asaf Stein, and Im a technical project manager in Optimove. I help onboard our customers on to our platform, and with an emphasis on the different integrations of the different tools into Optimove core. - [Leigh] And Im Leigh Noy. I lead the solutions engineering activities in Optimove. This role is commonly known as pre-sale engineer or solutions architect. And as part of my job I work with customers day-to-day on mapping out, what is the best way to fit Optimove into their existing marketing stack or how to build their marketing stack with Optimum accordingly. What were going to talk about today is marketing stacks of course. Well start with a little background on what is a marketing stack, and why is it important. And then well talk a little bit about what to take into consideration when building and constructing your marketing stack. And a few example