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[Music] in a nutshell a b testing allows you to see which email campaign is more attractive or successful for most of your subscribers by sending two different versions of the same newsletter to two sample groups of your email list the email which receives the most opens or clicks will be sent out to the rest of your subscribers in the campaign area click on create campaign give it a name choose the a b split campaign and lets choose what wed like to test if you choose to test the subject line youll need to type two subject lines in these fields you can play around with letter capitalization emojis questions numbers personalization urgency my subject lines are going to be lights camera action with emojis and learn how to make cinema then who is it from im gonna leave the info here as is and you can also edit the tracking options and the language click next step but if you decide to test the name youll need to type a subject line and then in the who is it from section try out your