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[Music] hi my name is andrew krauss im the co-founder along with stephen key here at invent right weve been coaching and mentoring entrepreneurs and inventors for the last 20 years on how to bring their products to market through licensing on this channel right here we have over 500 videos helping you commercialize your inventions by licensing your product ideas what we teach and guide people to do is called product licensing youre basically renting or licensing your product idea to a company thats already in business theyre currently selling their own products online and in stores and theyre going to bring your product to market and in exchange theyre going to pay you a royalty on each and every unit they sell so theyre doing all the heavy lifting while you supply them with a great idea its a perfect partnership the traditional way to bring a product to market is to start a company that means you must write a business plan you gotta raise capital do the marketing manufacturi