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[MUSIC PLAYING] JOHN MUELLER: Todays question comes from Greg, who asks whether shorter URLs are better. The direct answer is no. The URL length doesnt matter. We use URLs as identifiers. It doesnt matter how long they are. Personally, I try to keep them shorter than 1,000 characters, but thats just to make monitoring easier. The number of slashes in there also doesnt matter. Im currently only aware of one part of our systems where the URL length plays a role. That part is canonicalization. Canonicalization is what happens when we find multiple copies of a page on your website and we have to pick one URL to use for indexing. If we find a shorter and cleaner URL, our systems tend to select that one. This does not affect ranking. Its purely a matter of which URL is shown in search. So to sum up, when it comes to search rankings, neither the URL length nor the number of slashes matter. Use a URL structure that works for you and which you can keep for the long run. Well, I hope you