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In this tutorial, Demi Outlet, founder of Le Strategies, discusses technical proposal writing for B2B sales. Technical proposal writing involves detailing the technical aspects of a solution, though not strictly in a technological sense. It's crucial to explain your offering clearly, as readers may not be familiar with specific terms. The aim is to be informative without overwhelming the audience. The first and most important step in creating effective technical proposal content is to accurately scope the project, which involves clearly defining the project’s parameters and requirements. This clarity helps establish understanding and credibility in the proposal.