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In the video, Dan expresses his strong dislike for proposals, stating that he has successfully closed five to seven-figure deals without using them. He reflects on his past experiences where he invested significant time crafting proposals only to be met with silence afterward. Dan argues that proposals often lead to wasted effort, particularly when a prospect is unlikely to convert. He questions the effectiveness of a written proposal in closing deals, suggesting that if a client can't be convinced over the phone, a document isn't likely to change their mind. Instead, he advocates for different approaches to closing deals.
