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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a well-crafted project proposal. He emphasizes that personal interactions are crucial, as people tend to buy from people rather than just relying on written proposals alone. Despite having a strong proposal document, the chances of securing funding hinge on the communication and relationships built with decision-makers. Devon advises actively lobbying and engaging with project sponsors and champions to refine understanding and support for the project during one-on-one meetings and lobbying sessions. Overall, the integration of interpersonal engagement with a solid proposal is key to project success.