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Efrain from Gold Level Media discusses his upcoming video on a marketing campaign, focusing on return on investment (ROI). He mentions that, while costs may be lower for his company due to ownership of a marketing firm, he will still account for all expenses in the total calculation. The campaign will utilize direct mail for Gold Level Print, supported by newly purchased printing equipment, including a $50,000 printer and a $4,000 cutter, among others. Efrain aims to provide an accurate cost analysis to illustrate the financial aspects of the marketing campaign effectively.