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as your business grows you should make a constant effort to make changes to your business marketing and operation plan one plan may work for this year but not next year a great way to make these changes is to listen to what your customers have to say in this case their feedback customer feedback is a great way to keep your customers happy since your customers are the ones to help grow your business why not use what they had to say about your company to make improvements we are moment and today well go over what is customer feedback why its important and five ways to collect them so first what is customer feedback customer feedback refers to the process of gathering feedback or input from customers who use your product or service and implement what they have said you can gather feedback from social media posts surveys reviews and many more why should you gather customer feedback no product or service is perfect however you can make improvements to make your product and company better