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Hello viewers this is Shahnewaj Palash from Logo Farmers studio. Today Im going to show another logo design process including idea generation, sketching and vectorizing. please keep watching the video. I received a new message from a client through my mailbox. His name is Aston Taylor. He is interested to have a clean simple eye-catching and memorable logo design for his relaxing music app. After discussing the price and deadline I accepted his offer and start my logo design process. At the beginning of idea generation process, I will pick 3 main keywords associated with the logo. peace, love and music. We will use these three main keywords to extract some unexpected ideas. This is what we call mind mapping. When I think about the word face it reminds me bird. It also reminds me of the natural. Bird reminds dove. Nature reminds tree and sea wave. Tree makes me think of leaf. do the same for next keywords love and music. Here are all the keywords I found by the mind mapping process.