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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a well-crafted project proposal. He emphasizes that decision makers are influenced by personal interactions, not just the written proposal. A strong proposal is insufficient without prior communication and rapport-building with stakeholders. Dean advises that project sponsors and champions should actively engage and lobby decision makers to advocate for the project. Utilizing these interactions helps refine the proposal and aligns it with the needs and expectations of the decision-makers, ultimately increasing the chances of securing funding and support.