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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of interpersonal communication in successfully selling a project proposal. He stresses that proposals should not be treated as standalone documents but should be accompanied by active engagement with decision-makers. Devon advises that project sponsors and champions should proactively lobby and meet with these individuals to discuss and advocate for the project. These interactions are essential for gaining insights and refining the proposal to align with the decision-makers' priorities, ultimately increasing the chances of securing funding and resources for the project.