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the term branding people use it interchangeably with logo design identity design or even sometimes typography and maybe we need to set the record straight I I know youamp;#39;re the best person that tells us what is branding Marty yeah so letamp;#39;s start with what branding isnamp;#39;t okay itamp;#39;s because itamp;#39;s not a lot of things people say it is not a logo okay a logo is a very useful tool for a business but itamp;#39;s not the brand itamp;#39;s a symbol for the brand a brand is not a product so when people talk about this brand buying this brand or that brand theyamp;#39;re really talking about buying one product or another product the brand is not that people say the brand is a promise the company makes to customers and thereamp;#39;s some truth in that yeah I mean it it does end up acting as a promise but thatamp;#39;s not what it is either advertising people like to say well itamp;#39;s the sum of all the impressions that a company makes on an audience ye
